Painting Price Tool instant estimate — Overview
Where to find it
In your dashboard, open the site and go to the Price tool card. Under Which price tool, choose Painting. When you build a new site or a lead-gen batch, the Price tool picker lists this tool as Painting price tool. See the price tools overview for turning a tool on and putting it on a website.
What visitors see
- Start screen. The business name, a headline and a button. Unless you change them, the headline is “Get a free instant estimate” and the button is “Get started”.
- Services. Under the heading “Which services do you require?”, the visitor taps one or more of the 12 services listed below, then Next.
- Questions. One question per screen, with the service name above it and a step count at the top. Questions that allow several answers say “(Select any that apply)”. Back and Start over are on every question.
- Contact details. The visitor fills in Name, Email, Zip, Phone. Name, Email, Zip are required; Phone is optional. Zip must be 5 digits. The visitor taps See your estimate.
- Estimate. A total range, one line per service picked (and one per add-on picked), a collapsed “How this was figured” section and a note that the number is not a final quote. Below it are Book a free on-site quote and Change my answers.
No price is shown before the contact step. The estimate appears as soon as the visitor taps See your estimate.
Services and questions
This tool has 12 services. Each service asks its own questions, in this order.
| Service | Questions, in order |
|---|---|
| Interior House Painting | What size is the interior area you need painted? What areas do you need painted? What is the ceiling height in most rooms? What is the current condition of your walls? Would you like premium paint? When are you looking to have your interior painted? |
| Exterior House Painting | What size is your home's exterior? How many stories is your home? What type of siding does your home have? What is the current condition of your exterior? Would you like trim and accents painted? When are you looking to have your exterior painted? |
| Cabinet Painting & Refinishing | How many cabinet doors and drawer fronts do you have? What type of finish do you want? What is the current condition of your cabinets? Would you like the cabinet interiors painted? When are you looking to have your cabinets painted? |
| Trim & Molding Painting | How much trim needs painting? What type of trim are you painting? What is the current condition of the trim? When are you looking to have your trim painted? |
| Ceiling Painting | How large is the ceiling area you need painted? What type of ceiling do you have? What is the ceiling height? When are you looking to have your ceilings painted? |
| Wallpaper Installation | How much wall space needs wallpaper? What type of wallpaper will be installed? Do the walls need preparation before installation? When are you looking to have your wallpaper installed? |
| Wallpaper Removal | How much wall space has wallpaper to remove? What type of wallpaper needs removal? Will the walls be painted or re-papered after removal? When are you looking to have your wallpaper removed? |
| Deck & Fence Staining | What needs staining? What is the approximate size? What is the current condition of the wood? What type of stain do you prefer? Is pressure washing needed before staining? When are you looking to have your deck or fence stained? |
| Drywall Repair & Painting | What type of damage needs repair? How many areas need repair? Will the repaired areas need painting? Does the wall have texture that needs matching? When are you looking to have your drywall repaired? |
| Color Consultation | What level of consultation do you need? How will the consultation be conducted? Would you like paint samples included? When are you looking to schedule your color consultation? |
| Pressure Washing (Pre-Paint) | What surfaces need pressure washing? What is the approximate size of the area? How dirty are the surfaces? When are you looking to have pressure washing done? |
| Garage Floor Coating | What is the size of your garage? What type of coating do you prefer? What is the current condition of your concrete floor? Would you like decorative flakes or a metallic finish? When are you looking to have your garage floor coated? |
How the price is worked out
Each service starts at $0. Each answer does one of two things:
- adds a dollar range (a low and a high amount), or
- raises or lowers the service's total by a percent.
All the dollar amounts for a service are added up first. Then every percent answer is applied to that sum, one after another, whatever order the questions came in. So a dollar add-on always gets the same percent uplift as the rest of the job. When a question allows several answers, each one picked counts.
Questions that allow several answers can be left with none picked.
Most questions include an answer labelled “I'm not sure — use the average”. It has its own price or percent, which you can edit like any other answer.
Then the tool puts the services together:
- The services picked are added together.
- The total is not widened. You can widen it with How wide your range shows.
- The total is rounded to the nearest $1.
The lines on the estimate screen (one per service, one per add-on picked) are rounded the same way and always add up to the total shown.
Worked example
This uses the tool’s default prices. A visitor picks Interior House Painting and answers:
- “What size is the interior area you need painted?” — Small (up to 1,000 sq ft — about a 2-bedroom apartment): adds $2,000–$2,000.
- “What areas do you need painted?” — Walls only: no change.
- “What is the ceiling height in most rooms?” — Standard (8 feet): no change.
- “What is the current condition of your walls?” — Good condition (minimal prep needed): no change.
- “Would you like premium paint?” — Standard quality paint: no change.
- “When are you looking to have your interior painted?” — As soon as possible (within days): adds 10%.
The total is rounded to the nearest $1. The visitor sees $2,200 – $2,200. The Interior House Painting line shows $2,200 – $2,200.
Your prices
In the Price tool card, open Your prices. The panel starts from the tool’s default prices. It has these parts:
- Your business: Subline, Button label, Logo URL and Booking URL. The business name, headline and color come from the card’s Business name, Headline visitors see and Your color fields.
- One group per service. Each starts with Minimum for this service, then one row per answer, labelled with the question and the answer. A row is either a low and high dollar amount or a percent. Size and count questions also have a “default” row, which sets the number the question starts at.
- Your minimum job: the tool minimum.
- How wide your range shows: a percent from 0 to 50 that widens the total on each side.
Reset to defaults puts every row back. Click Save to keep your changes. A tool that is turned on shows the new prices the next time a visitor opens it.
If you switch Which price tool to a different trade, your price changes for the old trade are not kept. The business name, headline and color are kept.
With a Client pricing link, the business owner can edit these same prices without signing in. See the price tools overview.
Leads
A lead is saved when the visitor taps See your estimate. It holds the name, email, zip, phone (if given), every answer, the estimate shown and, when the browser reports it, the page the tool was on. Nothing is saved before that step. If the visitor taps Change my answers and sees a new estimate, the same lead is updated; nobody is alerted twice.
Each lead goes to the addresses in Email new leads to, and to you as well when Send me a copy too is ticked. The email carries your agency’s name.
The visitor is emailed a copy of their estimate under the business name. A reply goes to the first address in Email new leads to.
If the visitor taps Book a free on-site quote and you set a Booking URL, it opens that page. With no booking URL, the owner gets a second alert marked “Visit requested”, and the visitor sees “Request sent. [business name] will contact you.” When the site has a phone number, a Call button with that number appears under it.
Leads are listed in the card under Leads from your price tool, with the date, name, zip, contact, estimate shown and which alert went out.
Limits
The contact step can be sent 12 times per hour from one internet address. After that, the visitor still sees the estimate, but the details are not sent and the visitor sees “We couldn’t send your details just now — please call the business directly.” The same message appears if the details fail to send for any other reason.
Questions
Is the estimate a quote?
No. The estimate screen and the visitor’s email both say it is a ballpark range, not a final price.
Does a visitor have to give a phone number?
No. Name, Email, Zip are required. Phone is optional.
Can a visitor pick more than one service?
Yes. Each service gets its own questions and its own line on the estimate, and the total adds them together.
Can a visitor change an answer after seeing the price?
Yes. Change my answers goes back to the services screen.
What happens when I turn the tool off?
The tool stops loading. Anyone who opens it sees “This price tool isn’t turned on yet.” Your prices and leads are kept.
Is a visitor’s information sold?
No. See the privacy policy.