Lead credits
Two balances
Your account has two separate credit balances. They are never combined.
- Lead credits: spent by searches on Prospects and bulk searches on Campaigns.
- Website credits: spent by website builds, by batches on Batch builds, and by Upgrade to WordPress on a batch row.
What a new account starts with
- 100 lead credits.
- No website credits. Site builds are on request.
Each is granted once, when the account is created.
What a credit buys
- 1 lead credit per business a search finds with a phone or a website.
- 0 for a business with neither.
- 1 more per verified email address, when Verify email addresses is on. It is on by default and can be switched off for any search. With it off, no email check runs and addresses show as found, without the Verified mark.
- 1 per business checked with Check Google ads on the results page.
- No extra credit for owner names, the Google listing shows no website filter, the online presence report, or exports.
What things cost
| Action | Balance | Held when you start |
|---|---|---|
| Search on Prospects | Lead credits | The result count you picked (100, 300, 500, or 700), twice that with email verification on |
| Bulk search on Campaigns | Lead credits | Locations × leads per location, or your max leads if that is lower, twice that with email verification on |
| Check Google ads | Lead credits | 1 per business checked |
| Batch of mini-sites | Website credits | The number of rows, with a minimum of 5 |
| Upgrade to WordPress on one batch row | Website credits | 1 |
Getting an estimate or reviewing a plan is free. Opening a lead's detail view is free.
How a search settles
- When you click Run Search or Start bulk search, the full amount above is held. If your balance is lower, nothing starts.
- If the search does not start, the hold is returned right away.
- When the search ends (finished, failed, or stopped), the hold is compared with the number of businesses found, plus the number of verified email addresses when verification was on. Unused credits come back. If more were found than were held, the difference is charged.
With email verification on, a search on a balance below twice the result count holds your balance and returns at most half that many businesses. 100 lead credits run a search of up to 50 businesses with verified emails, or 100 businesses with verification off.
A search counts the businesses that were enriched. Businesses that failed to enrich are not charged. A search that finds nothing costs 10 credits. A bulk search counts its unique leads found. A paused bulk search keeps its hold until it ends.
Where to see your balance
- Prospects and Campaigns: the line under the page title, "N lead credits available". It refreshes after a search ends.
- Campaigns: also the Current balance row in the plan panel.
- Settings: the Credits card shows Website credits and Lead credits, each with Granted, Used, and Remaining.
- Batch builds: Batch Credits Remaining shows your website-credit balance.
When you run out
On Prospects, result counts above your balance are greyed out. On Campaigns, Start bulk search stays disabled and the panel reads "Add credits or choose a lower depth to start." If a search is refused for credits, the message shows your balance and the amount needed. Nothing is charged.
Getting more
There is no button in your dashboard to buy lead credits. The Credits card on Settings reads "Need more? Reply to any email from us and we'll add more."