Flooring Price Tool instant estimate — Overview
Where to find it
In your dashboard, open the site and go to the Price tool card. Under Which price tool, choose Flooring. When you build a new site or a lead-gen batch, the Price tool picker lists this tool as Flooring price tool. See the price tools overview for turning a tool on and putting it on a website.
What visitors see
- Start screen. The business name, a headline and a button. Unless you change them, the headline is “Get a free instant estimate” and the button is “Get started”.
- Services. Under the heading “Which services do you require?”, the visitor taps one or more of the 7 services listed below, then Next.
- Questions. One question per screen, with the service name above it and a step count at the top. Questions that allow several answers say “(Select any that apply)”. Back and Start over are on every question.
- Contact details. The visitor fills in Name, Email, Zip, Phone. Name, Email, Zip are required; Phone is optional. Zip must be 5 digits. The visitor taps See your estimate.
- Estimate. A total range, one line per service picked (and one per add-on picked), a collapsed “How this was figured” section and a note that the number is not a final quote. Below it are Book a free on-site quote and Change my answers.
No price is shown before the contact step. The estimate appears as soon as the visitor taps See your estimate.
Services and questions
This tool has 7 services. Each service asks its own questions, in this order.
| Service | Questions, in order |
|---|---|
| Floor Installation | Roughly, how many square feet need flooring? What type of flooring would you like installed? What's under your current floor? Do you need your existing flooring removed? Would you like any additional services? When are you looking to have your new floors installed? |
| Floor & Subfloor Repair | What kind of floor problem are you experiencing? What type of floor needs repair? How big is the damaged area? Do you know what caused the damage? When are you looking to have your floor repaired? |
| Floor Refinishing | Roughly, how many square feet need refinishing? What type of hardwood floor do you have? What condition are your floors in? Would you like to change the color or add special options? When are you looking to have your floors refinished? |
| Stair Installation | What size is your staircase? What type of flooring do you want on the stairs? What shape is your staircase? Do you need the old stair covering removed? When are you looking to have your stairs done? |
| Floor Removal & Disposal | Roughly, how many square feet of flooring needs to be removed? What type of flooring needs to be removed? Are there any complications we should know about? When are you looking to have your flooring removed? |
| Floor Leveling | Roughly, how many square feet need leveling? What type of floor do you have now? How uneven is your floor? Is this being done with new flooring installation? When are you looking to have your floor leveled? |
| Baseboard Installation | Roughly, how many linear feet of baseboard do you need? What style of baseboard would you like? Do you need old baseboards removed? Would you like the baseboards painted or finished? When are you looking to have your baseboards installed? |
How the price is worked out
Each service starts at $0. Each answer does one of two things:
- adds a dollar range (a low and a high amount), or
- raises or lowers the service's total by a percent.
All the dollar amounts for a service are added up first. Then every percent answer is applied to that sum, one after another, whatever order the questions came in. So a dollar add-on always gets the same percent uplift as the rest of the job. When a question allows several answers, each one picked counts.
Questions that allow several answers can be left with none picked.
Some services ask for a size or a count first. The answer to the next question is a price per unit, and the tool multiplies it by that number. When the visitor leaves the box, a number outside the allowed range is moved to the nearest end of the range.
| Service | Question | Unit | Allowed | Starts at |
|---|---|---|---|---|
| Floor Installation | Roughly, how many square feet need flooring? | 0– | ||
| Floor Refinishing | Roughly, how many square feet need refinishing? | 0– | ||
| Floor Removal & Disposal | Roughly, how many square feet of flooring needs to be removed? | 0– | ||
| Floor Leveling | Roughly, how many square feet need leveling? | 0– | ||
| Baseboard Installation | Roughly, how many linear feet of baseboard do you need? | 0– |
Most questions include an answer labelled “I'm not sure — use the average”. It has its own price or percent, which you can edit like any other answer.
Then the tool puts the services together:
- The services picked are added together.
- The total is not widened. You can widen it with How wide your range shows.
- The total is rounded to the nearest $1.
The lines on the estimate screen (one per service, one per add-on picked) are rounded the same way and always add up to the total shown.
Worked example
This uses the tool’s default prices. A visitor picks Floor Installation and answers:
- “Roughly, how many square feet need flooring?” — 1 . This sets the size; it adds nothing by itself.
- “What type of flooring would you like installed?” — Hardwood (solid or engineered wood): adds $8–$12.
- “What's under your current floor?” — It's in good shape (level and solid): no change.
- “Do you need your existing flooring removed?” — No, the area is bare or new construction: no change.
- “Would you like any additional services?” — nothing picked: no change.
- “When are you looking to have your new floors installed?” — Emergency / As soon as possible: adds 10%.
The total is rounded to the nearest $1. The visitor sees $9 – $13. The Floor Installation line shows $9 – $13.
Your prices
In the Price tool card, open Your prices. The panel starts from the tool’s default prices. It has these parts:
- Your business: Subline, Button label, Logo URL and Booking URL. The business name, headline and color come from the card’s Business name, Headline visitors see and Your color fields.
- One group per service. Each starts with Minimum for this service, then one row per answer, labelled with the question and the answer. A row is either a low and high dollar amount or a percent. Size and count questions also have a “default” row, which sets the number the question starts at.
- Your minimum job: the tool minimum.
- How wide your range shows: a percent from 0 to 50 that widens the total on each side.
Reset to defaults puts every row back. Click Save to keep your changes. A tool that is turned on shows the new prices the next time a visitor opens it.
If you switch Which price tool to a different trade, your price changes for the old trade are not kept. The business name, headline and color are kept.
With a Client pricing link, the business owner can edit these same prices without signing in. See the price tools overview.
Leads
A lead is saved when the visitor taps See your estimate. It holds the name, email, zip, phone (if given), every answer, the estimate shown and, when the browser reports it, the page the tool was on. Nothing is saved before that step. If the visitor taps Change my answers and sees a new estimate, the same lead is updated; nobody is alerted twice.
Each lead goes to the addresses in Email new leads to, and to you as well when Send me a copy too is ticked. The email carries your agency’s name.
The visitor is emailed a copy of their estimate under the business name. A reply goes to the first address in Email new leads to.
If the visitor taps Book a free on-site quote and you set a Booking URL, it opens that page. With no booking URL, the owner gets a second alert marked “Visit requested”, and the visitor sees “Request sent. [business name] will contact you.” When the site has a phone number, a Call button with that number appears under it.
Leads are listed in the card under Leads from your price tool, with the date, name, zip, contact, estimate shown and which alert went out.
Limits
The contact step can be sent 12 times per hour from one internet address. After that, the visitor still sees the estimate, but the details are not sent and the visitor sees “We couldn’t send your details just now — please call the business directly.” The same message appears if the details fail to send for any other reason.
Questions
Is the estimate a quote?
No. The estimate screen and the visitor’s email both say it is a ballpark range, not a final price.
Does a visitor have to give a phone number?
No. Name, Email, Zip are required. Phone is optional.
Can a visitor pick more than one service?
Yes. Each service gets its own questions and its own line on the estimate, and the total adds them together.
Can a visitor change an answer after seeing the price?
Yes. Change my answers goes back to the services screen.
What happens when I turn the tool off?
The tool stops loading. Anyone who opens it sees “This price tool isn’t turned on yet.” Your prices and leads are kept.
Is a visitor’s information sold?
No. See the privacy policy.