White-Label SEO Audit Reports for Agencies

A Complete Report, Top to Bottom

This is the report a prospect opens. The agency and the business are examples. Every report has these sections.

Fix these first

The three findings that matter most, each with its area, a plain headline and one sentence.

Also found

The rest of the findings, grouped by area, one line each.

In good shape

Every check that passed, one line each.

Why it matters

One paragraph that ties the findings to how customers choose a business.

Score tiles

One tile per area with a one-word verdict: Good, Partial or Attention.

At a glance

The Google rating and review count, whether the listing is claimed, and the Maps position.

Compared with nearby

The Maps position against the top three businesses in the same search, by rating and review count.

Prepared by

Your agency name, the business, the city, the date and your reply address.

Example report for a house painter in Sarasota, FL. 16 of 25 checks need attention and 9 are in good shape.

Open the live example →

Up to 28 Checks in Six Areas

Each report checks the business’s Google listing and its website. A check that could not be run on a site is left out of the report and is not counted.

Google listing

4 checks

Claimed by the owner
A rating of 4.6 or above
Opening hours
More than one kind of work named

Security and trust

4 checks

The “Not secure” warning
Insecure items on a secure page
The year in the footer
A site on the builder’s web address

Can Google see it

6 checks

A setting that hides the site from Google
A site map
One official address per page
Services and service area readable to search
Search markup that reads without errors
The page language

What Google shows

3 checks

The page title
The description
The share preview

Phone experience

4 checks

Fits a phone screen
A tappable phone number
Page weight
Server response time

Content basics

7 checks

One clear headline
Photo descriptions
Broken links
A contact form
A link to the Google listing
Links to social or review pages
Visitor tracking

A finding, as the report prints it

Does not fit a phone screen.

Your pages load at desktop width on a phone, so text is small and visitors have to zoom. Most customers look up a business on a phone.

The wording of every check →

Your Agency’s Name, Logo and Color

The report uses the brand you save once under Your brand on the Settings page. It carries no ShowFirst name.

Name or logo

The top bar shows your logo, or your agency name if you have no logo.

Color

Your color is used on the report’s buttons and links.

Reply address

A Reply button in the top bar opens an email to you. The same address is in the Prepared by block.

No sign-in

Anyone with the link can open the report. Search engines are told not to list it.

Contact details left out

The report never shows the business’s email addresses, phone numbers, owner name or street address. Nearby businesses appear by position only.

Edits before you send

Edit report sets a shorter business name, adds a note from your agency, leaves off a finding that does not apply, and pins up to three findings to open the report.

From a Search to a Report Link in Three Steps

The report starts from a search for local businesses. You do not need the web address first.

1

Search a trade in a city

Run a search on Prospects, for example house painter in Sarasota, FL. Each business comes back with its Google listing details, its contact details and the website checks.

2

Open a business

Click a row to open the business. Its Online Presence Report section shows the report link once the website check has run.

3

Copy the report link

Copy puts the link on your clipboard, and Open shows the report in a new tab. The business keeps the same link each time you open it.

The Has site issues filter lists only the businesses with something to report. The guide has an email template that carries three findings and the report link.

What Comes with Every Report

The report is one part of a lead search. Every paid lead plan, from $39 a month, includes everything below.

The lead list

Every business Google Maps lists for a trade in a city, up to 700 a search, with 35 columns each.

Contact details

Email addresses checked against the mail server, phone numbers with line type and carrier, and the owner’s name where it is published.

Filters

Has site issues, Google listing shows no website, verified emails only, mobile numbers, and Google ads in the last 30 days.

Exports

CSV in Simple, Advanced, GoHighLevel or Instantly format. Your filters apply to the export.

Bulk search

One keyword across a state or a list of cities. A business that appears in more than one area is counted once.

API and MCP

Run searches from Claude, Cursor or ChatGPT over MCP, or from your own tools with an API key.

The Websites and Everything plans add WordPress sites, a one-page preview site for each business on your list, and price tools for 21 trades. See all plans.

Compared with an Outsourced White-Label Audit

White Label IQ sells white-label website audits as a service, done by its team. Its details below come from its own audit services page, read on November 10, 2026.

Feature	ShowFirst	White Label IQ
Time to a report	Made from your search results. No order and no wait.	3 to 5 business days for one audit type, 7 to 10 for a combined audit
Price	A free account with 100 lead credits, then from $39 a month. Reports use no credits.	By quote. No price on the page.
Finds the businesses	Yes. Every business Google Maps lists for a trade in a city, up to 700 a search	You supply the website
Contact details for each business	Verified emails, phone numbers and the owner’s name where it is published	Not on the page
Google listing and Maps position	In the same report, against the top three of the same search	Not on the page
Getting started	A trade and a city. The checks use public pages only.	A kickoff to confirm objectives, scope and the access required
What the audit is	Up to 28 checks, written for a first message to a business	Six audit types, done with tools and manual review

ShowFirst makes a report for each business a search returns, with its contact details in the same list.

Price

Reports use no credits. Lead credits are used by the search, at 1 credit per business with a phone or website and 1 more per verified email address.

Free account

$0

100 lead credits, once, with no card
Reports under your agency’s name

Starter

$39 a month

10,000 lead credits a month
Emails, phones and owner names, where found
API, MCP and every export format
Reports at no credit cost

Pro and Team

$97 and $297 a month

50,000 or 200,000 lead credits a month
Everything in Starter
Every price tool

14-day money-back guarantee on your first plan.

Start free → See all plans

Questions

What is a white-label SEO audit?

An audit of a business’s website and search presence, delivered as a report under your agency’s name. The tool that ran the checks is not named on the report.

What does this report check?

Up to 28 checks in six areas: the Google listing, security and trust, whether Google can see the site, what Google shows, the phone experience and content basics. It also places the business’s Google Maps position, rating and review count against the top three of the same search.

Is it a full SEO audit?

No. It covers what a business owner can read and act on. It does not cover keyword rankings or backlinks, it does not run Lighthouse or Core Web Vitals, and it does not crawl every page of a large site.

Does the report come as a PDF?

The report is a web link. It prints on one Letter page.

How is this different from an SEO audit tool?

An SEO audit tool checks a website address you enter. ShowFirst finds the businesses for a trade in a city, returns their contact details, and makes a report for each one.

Does the business see the ShowFirst name?

No. The report carries your agency’s name or logo, your color and your reply address. If you have not saved a brand, the report has no top bar and uses a neutral color.

What does a report cost?

Nothing. Making, editing and sharing a report uses no credits. The search that finds the business uses lead credits.

What if the business has no website?

It still gets a report. The title reads “[Business] has no website a customer can find”, and the Google listing checks and the Maps comparison still run.

Can I change a report before I send it?

Yes. Edit report sets a shorter business name, adds a note of up to 400 characters, leaves off a finding that does not apply, and pins up to three findings to open the report. Saved changes show on the same link.

Does the report change after I send it?

No. The report is a copy of the checks as they were when you made the link. It does not change if the business updates its website.

Source: the White Label IQ audit services page, read on November 10, 2026. This page was checked against the ShowFirst product on November 10, 2026. Full details of the report are in the docs.

Your first search is free.

Pick a trade, pick a city. 100 free lead credits, no card.

Start free →